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The Brand Manager for the Builder and Property Management (B and P) segment is responsible for the advancement and positioning of the Portico and Properties brand-set for Mohawk Industries. The brand manager must understand the competitive landscape, segment needs, and end-user community to activate the strategic segment goals across the hard and soft surface marketing groups.

Primary Duties and Responsibilities:

* Manage a marketing plan and corresponding budget:
o Ensure effective control of marketing results, and take corrective action to guarantee that achievement of product marketing objectives falls within designated budgets.
o Ensure continuous concept and content renewal based on relevance to end-users, business goals and general segment needs.
o Perform necessary competitive marketing audit to ensure plans are relevant and effective.
* Create ongoing, strategic dialogue with Product Development (HS/SS) to ensure the following:
o Product information is being updated and distributed in a consistent format, to all strategic stakeholders.
* Create ongoing, strategic dialogue with Marketing Services (HS/SS) to develop and or implement the following:
o Coordinate advertising and public relations campaigns, including events, sponsorships and relevant trade shows.
* Create ongoing, strategic dialogue with Mohawk Interactive Group to ensure the following:
o All segment branded sites adequately represent the strategic business goals.
o Metrics are developed and monitored to ensure site effectiveness.
o Site content is accurate and relevant to the needs of the segment and corresponding user community.
o New content, applications and technologies are being leveraged to meet the strategic goals of the segment.
* Oversee content development with Mohawk Creative to ensure the following:
o Strategic consistency between segment brand standards. Content is developed and leveraged within a consistent, accurate, integrated strategy across all media.
o Ensures all product marketing materials are accurate and up-to-date.
o Establishes and maintains a consistent corporate image throughout the product lines, promotional materials, and events.
* Perform other duties as necessary.

Qualifications: Education/Knowledge/Experience

* Bachelors degree in business, marketing, or related field required. MBA preferred.
* 5-7 years of applicable work experience that includes knowledge of marketing concepts and business operating procedures.
* Experience in brand management, which includes planning, budgeting, financial management analysis, and reporting.
* Demonstrated experience managing a team of employees.
* Intermediate to advanced proficiency with Windows-based operating systems; Microsoft Excel, Word, and PowerPoint; JD Edwards; and business writing concepts and techniques.

Competencies

* Knowledge of budgeting and expense control to plan, implement, and control expenditures while maintaining and improving quality standards.
* High level of creativity, ingenuity, and judgment required.
* Excellent presentation, verbal, written, and interpersonal skills to effectively interact with management, internal, and external business contacts.
* Excellent human resource management skills to effectively lead and direct a diverse work group and to achieve results through team efforts; the desire and ability to motivate, persuade, and direct the activities of others.
* Proven ability to manage/implement projects and/or contribute to concept development.
* Problem solving and analytical skills and the ability to balance multiple tasks simultaneously.
* Ability to read and interpret highly complex business and financial documents in written, chart, or diagram form.

Interested Candidates Please visit www.mohawkcareers.com to apply!